Marketing Mastery
Marketing Mastery Program is designed with inputs from Industry experts. It focuses on Holistic development of Marketing Skills for an Individual. This program is best suited for Business Owners as well as working professionals wanting to make a career in Marketing. It focuses on creating an understanding of why and how marketing is important in business.
This program is designed as a multi-week program. This will be conducted as Live Online Class. It will comprise of Training sessions, Coaching Sessions, Case Study work and discussions as well as Live Video recording of participant exercises. We will also conduct evaluations to ensure correct understanding of topic. Program Schedule will be mailed after you have enrolled in the program.
Key topics that will be covered during the program
Marketing Basics
Foundations of Marketing
Understanding Marketing Life Cycle
Marketing Frameworks
Product & Service Marketing
Roles in Marketing
Market Research, Segmentation
Customer Persona/profiling
Digital Marketing Concepts*
Digital Marketing - What and Why
Understanding Digital Marketing Platforms
Funnels and Lead Generation
Developing a Content strategy
Understanding Organic and Paid campaigns
Importance of Website, SEO etc...
Channel Development
Understanding various Channels for Marketing
Key account management
Skills required for a Marketing Professional
Critical Thinking
Case study discussions
*Tools for Digital Marketing are not taught in this program